INCOLOR

20February2024

Hair Colour Trends – Autumn/Winter 2024

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Enhance your clients’ identity by helping your client choose the colour that best represents them. Everything is allowed for Autumn/Winter 2024 season!

Does your client desire a bright, characterful colour? Or do they prefer a more elegant and natural look? Allow them to choose what they like: this year’s winter season trends will have their colour desires as protagonists.

Now more than ever, in a thriving time for the beauty world where attention to one’s appearance has returned to the levels of the 1990s, it is people who create fashion, bringing out their own identity and style. This paradigm shift is also immediately noticeable in runways, magazines, and the looks of stars and influencers. Let’s see some details together!

Reds, Reds, Reds!

Among last season’s major players, the strong shades of bright reds, also featured in the new shades of the Incolor, continue to be protagonists. They are ideal for those who love strong, characterful looks and like to always be the centre of attention. There are many colouring systems and application techniques to choose from to harmonise the colour with the agreed cut shape… Choose the ones that best represent your client’s personality!

Zone or sectional colour

Create three-dimensional effects on the hair by overlaying different natural winter shades on top of each other for a totally customisable look.

This is a very versatile technique. Use it to achieve a gritty, impactful style, creating clearly visible colour disconnects between warm and cool, and dark and light colours. If, on the other hand, you want to achieve a more natural and elegant effect, the pattern of play between the disconnections will be less visible and softer.

The consultancy between the client and the colourist is always one of the most important moments of the whole service, to make appropriate evaluations and choices to fully meet the client’s wishes.

Insight Professional’s advice?
As an experienced colourist, it is important to listen to your client’s needs to create a look tailored to her that best represents her personality.

15September2023

Solution: Undesirable Yellow Reflections!

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How to counteract the undesirable yellow reflections typical of grey, white or blonde hair? INSIGHT has the solution for you.

Often blonde, grey or white hair tends to turn yellow, losing vitality and shine. This also happens due to atmospheric agents and pollution, which penetrate the hair making it opaque.

For this reason we suggest to use the INCOLOR Anti-yellow Shampoo , to eliminate the inevitable yellow and golden reflections typical of white, grey or blonde hair (both natural and bleached), neutralising the tendency to yellow.

It also contains the following functional active ingredients:

ORGANIC EXTRACT OF CHAMOMILE – soothing, calming
SAFFRON EXTRACT – moisturizing, antioxidant
ORGANIC LEMON EXTRACT – revitalizing, purifying

How to use: Apply to damp hair, massage insisting on the most critical areas. Leave on for 2/3 minutes and rinse thoroughly.

2June2023

Tips for Achieving Perfect Colouring?

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Colour matching is not a science, but people often get it wrong. Colour theory should never be about what colours you can and can’t wear – it’s more about selecting the shade that will best flatter your complexion.

Hair & fashion colour rules are mere guidelines, so you don’t have to worry about taking your hair colour to extremes and following the strict colouring guidelines, carrying swatches of your best colours along to the shops & salons! This guide provides suggestions which are not set in stone – while wearing colours that flatter your complexion is always handy, style is a form of self-expression.

The perfect colouring represents the goal of every hairdresser and the desire of every client:

Whether it’s white hair coverage or more elaborate techniques, every hairdresser always wants to get a perfect colour, to satisfy the expectations of their customers to the maximum.

To achieve this goal, it is important to follow some simple technical precautions, which are often taken for granted: we analyse below the fundamental steps that will lead us to the correct application of INCOLOR.

The first thing to consider is the base colour. Regrowth, lengths, and ends must be examined separately, to determine: the height of tone, the reflex or nuance, and if the colour is natural or artificial. It will be necessary to understand what the necessary colour steps are, the tone to achieve the goal, and establish the background pigment.

The front and back should be analysed separately, determining the exact percentage of white hair. The structure of the hair is certainly another variable to consider: normal, thin or thick? Delicate or resistant? Chemically treated? porous or heavily damaged? These are characteristics that can influence the final result of the colouring process.

EPIDERMAL TEST

INSIGHT INCOLOR has a highly dermo-compatible formulation, but we know that some allergies or other skin problems can develop over time, even after many years of using the same product. For this reason, before each application of colour, it is recommended to perform a skin sensitivity test to check if the customer has an intolerance to the product. If itching or redness is noted, it is likely that there is sensitivity to some component of the product, and therefore the colour should not be applied. If, on the other hand, the test gave a positive effect (so no itching or redness occurred), you can proceed with the application.

APPLICATION TECHNIQUES

In everyday life it is easy for everyday operations to be underestimated, as they are considered simple and taken for granted. So let’s see below what are the steps to follow for an optimal and safe colouring job.

Before starting, we recommend applying a protective product on the face contour, such as the Skin Protector, to protect the client’s skin. Do not forget the importance of the operator’s use of protective gloves.

It is possible to obtain technically perfect and impressive results by following a few basic rules during the preparation of the color mixture:

The doses must be precise to obtain a constant result;
The use of a scale is always recommended, to weigh the right quantities;
Never use metal bowls or tools; Use the product immediately after preparation.
Before using INCOLOR, do not wash your hair, but brush it carefully to remove any residues of lacquers or fixers.

It is possible to make a delicate shampoo only in case of dirty hair or too full of residues of finish products; after a short drying time, apply the colouring mixture.

APPLICATION AND WASHING INSTRUCTIONS

The colour must be deposited accurately and evenly with the brush, avoiding “swiping” the brush to avoid removing the colour just deposited. The laying time is determined by the desired result, the essential thing is that it falls within the minimum and maximum range of the times indicated. By rinsing the product before the minimum time (35 minutes), inaccurate and incomplete results are created. The indicated shutter speeds are recommended for INCOLOR to ensure optimal performance. Once the exposure time is complete, emulsify the color, avoiding massaging the skin too much.

When rinsing, pour the water in small quantities, continuing to gently massage the scalp and hair to ensure that the product’s self-washing power exerts its full effect. Rinse the product until it is completely eliminated from the skin and hair. Cleanse with Post Chemistry Shampoo to fix the colour and eliminate residues. Condition and treat with Post Chemistry Mask. This procedure restores the pH, eliminates swelling of the cuticle, and prevents colour discharge.

HOW TO TAKE CARE OF COLOURED HAIR?

It is advisable to wash your hair with a hair protective shampoo. This way you will get a more intense brightness and protect the colour, to eliminate from fading. Professional stylists agree that hydration is essential to maintain colour. We recommend to use a protective mask once a week, apply to wet hair, distributing evenly. Leave on 5 / 10 minutes. Rinse thoroughly.

Retouching the colour is not advisable to dye before 6-8 weeks. And if what you want is a radical colour change, for example a platinum blonde and your base is very dark, experts recommend doing it gradually. Take a browse at our organic range of shampoos, conditioners, masks and other treatments for dyed hair.

Remember, the best way to look good, is to pick the best colours for your complexion that make you feel beautiful. Deciding between blonde, brown, and red is tough enough without considering the spectrum of tones that exist within those hues. And then you have to think about which of those shades works best for your complexion?

The decision you and your colourist have to make is which colour you would like to bring out in your face.

Choose Colours that compliment and mesh with the seasons. Alter the Colour level in this guide to fit your Hair and Skin Type and remember, not all Colour changes need to be extreme, added hints and hues go far.

If you’re interested in expanding your colour horizons, be sure to go and try on different shades of the same hue to see what looks best. Fashion rules are meant to be broken, so experiment.

16May2023

Blonde Hair has a history of its own!

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Blonde hair: 11,000 years of love. Appearing suddenly a few millennia ago, they quickly entered legend, mythology and art.

Blonde hair, cross and delight of our time. Platinum blonde, Titian blonde, cool blonde, strawberry blonde, blonde highlights, blonde balayage… the list could go on. Everyone has wished for it at least once, each with a precise vision of their perfect blonde in mind. And yet, we know that going blonde and preserving the colour hasn’t always been a piece of cake (at least until now). Although natural non-blondes often require bleaching treatments and a constant maintenance routine, the fascination with golden locks knows no obstacles on its way.

Thinking about blonde hair, it comes naturally to believe that it was born with us, as one of several genetic options that decree hair colour. But the truth is slightly different. Scientists and scholars from all over the world have come to the conclusion that blonde hair has not always existed: in fact, it would have appeared at some point in our relatively recent history.

Evolution and fortuitousness, as history teaches us, are often inextricable from one another.

The first humans with blonde hair appeared during the last ice age. This was established by genetic research that identified the appearance of the gene responsible for this mutation, dating it to about 11.000 years ago. In all likelihood, admiring those unusual golden strands sparkling in the sun, our ancestors immediately understood that blonde hair was there to stay.

What would have led to the appearance of what would later become the most admired and coveted hair colour in history? Scientifically, there are many hypotheses. One of the most widely accepted theories traces this mutation back to the production of vitamin D: for all human beings, a daily intake of vitamin D, the “sunshine vitamin”, is essential, often called this way because our skin is able to synthesize it autonomously through exposure to UV rays. At latitudes where sun exposure is shorter and less intense, a pale colour of skin and hair would be connected to a greater absorption of sun rays, and therefore would help with the synthesis of vitamin D. This could be one of the reasons for the permanence of this mutation over the millennia, which could have allowed it to cross history up to us, making its appearance in literature and artistic production.

Primal blonde

Another theory would argue that the survival of the blonde gene in our evolutionary history, would be traced back to sexual selection : this hypothesis would seem to give once and for all scientific foundation to the famous saying that, at least during the last ice age, men prefer blondes .

Muses, ladies, saints: all the nuances of blonde hair

Blonde hair has always been associated with positive and “special” characters, because among the Italic, Greek and then Roman populations, a golden hair was anything but common: blonde hair became extremely sought after, to the point that, especially after the first contacts of the Romans with the “barbarian” populations of Northern Europe, Roman women began to dye their hair with a mixture of saffron powder, undergoing an expensive and rather unpleasant procedure, in order to ensure a shiny hair.

From the Middle Ages to the Silver Screen Divas

This fascination continued unaltered until the Middle Ages and into the Renaissance, centuries in which blonde hair became a symbol of high social rank, as well as the highest aesthetic expression. We find traces of it especially in literature and painting. It is enough to think of Petrarch’s sonnets that describe a beautiful Laura with “golden hair scattered in the air”, or of the numerous Renaissance portraits, depicting elegant ladies with very light hair gathered in intricate hairstyles and protected by precious veils.

Sacred art is no less important, depicting saints with their eyes turned to heaven and their faces crowned with flowing blonde hair. It will be like this for centuries to come, in which golden blonde will alternate with other shades of blonde, such as the famous Titian blonde, made great by the renown Italian painter, and characterized by a warmer and coppery hue.

At the beginning of the 20th Century, during the Roaring Twenties, blonde was temporarily put aside in favour of a very short chestnut bob, the distinctive feature of the flapper girl style. The cinema of the 40s and 50s will soon take us back to the origins, with its Hollywood divas of unforgettable beauty, and unfailing golden hair styled in perfect waves. A few years later, Brigitte Bardot, Catherine Deneuve and Monica Vitti, with their bangs and straight, voluminous hair, will be the ultimate icons of style and beauty and their blonde hair will set the standard for the look of all the girls of those years.

Blonde nowadays

Today, the quest for the perfect blonde takes advantage of the progress made in professional hair treatments. Years have passed since the first chemical bleaching, techniques have become incredibly refined, new ingredients and new technologies are available to make it easier to achieve the desired blonde. INSIGHT Professional has developed the Blonde line specifically dedicated to processed blonde hair. This is a specific line to preserve the cool highlights of blonde, eliminate the brass, or yellowed effect, and keep the colour as perfect and bright as the first day.

In short, being blonde has never been easier.
Check out INCOLOR from INSIGHT Professional!

10January2023

Focus on: Sacha Inchi oil

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The oil extracted from the seeds of Sacha Inchi has many beneficial properties, both for wellness and beauty, let’s find out together which ones!

Have you ever heard of Sacha Inchi? A plant that is still little known, but has many properties. Sacha Inchi oil is considered the most nourishing of all plant oils, used for thousands of years by the Incan peoples of Peru for its innumerable qualities. The scientific name of this climbing plant that grows in the Amazonian rainforest is Plukenetia volubilis, also known as Inca peanut. The most valuable part is its seeds: they are enclosed in a brown shell and arranged in the shape of a star. Let’s look together at the properties that make Sacha Inchi so special.

Benefits and properties

Cold pressing of Sacha Inchi seeds yields an edible vegetable oil with many properties. When included in a dietary regimen, it is an excellent ally for keeping blood pressure and cholesterol under control, and for giving our immune system a boost. Very rich in polyunsaturated fats, particularly omega 3, omega 6 and omega 9, it is a valuable supply for our general well-being. It also contains vitamin A and vitamin E, and mineral salts. In short, a true superfood!

Sacha Inchi oil in cosmetics

The properties of the oil extracted from Sacha Inchi seeds make it an ideal cosmetic ingredient. It finds use in the manufacture of skin treatments due to its vitamin and omega-3 content. Products based on this oil can give good results even on very dry skin or skin with the presence of dermatitis.

The benefits on hair

Thanks to its properties, Sacha Inchi oil also finds use in the development of hair products. In fact, this oil is the perfect ally for nourishing even the most damaged and breaking hair, helping to strengthen it while increasing its shine. It acts on dryness by bringing nourishment and strengthening the hair fiber.

Thanks to its nourishing and disciplining characteristics, Sacha Inchi oil is present throughout the INSIGHT Professional Line Elasti-Curl, specially designed to nourish and moisturise curly hair.

11November2022

INCOLOR Evolution: Hydra-Color Cream

INCOLOR uses an innovative technology, for a colouring formula that minimises irritative phenomena, while ensuring a moisturising action. The Hydra-Color® colouring system is born.

Why the name HYDRA-COLOR®?

Because, from the first application, the hair will be tangibly more hydrated, full-bodied and silky. The colouring thus becomes an authentic and effective beauty treatment, in which ammonia plays a virtuous and functional role in hair care.

Protect the scalp

During colouring, one of the most common protection systems acts through a passive mechanism, thanks to the use of products with shielding action, such as INCOLOR Skin protector: the components form a sort of protective barrier on the skin preventing contact of colouring with the scalp.

In order to minimise the risk of improper use of the colour, without a loss of functionality, we invented Hydra-Color® Blend.

Hydra-Color® Blend represents an innovative approach to the possible problem of irritation due to the alkalinity of permanent dyes, as it provides a mechanism of action similar to a self-regulated release system that is activated at the time of application .

HYDRA-COLOR ® BLEND: what is it and how does it work?

Hydra-Color® Blend is an innovative blend of esters of natural origin (Lauryl Lactate, Octyldodecyl Lactate, Tristearyl Citrate), derivatives of lactic and citric acids, which exerts a protective, but above all moisturising action.

During the colouring, by cleavage, from these esters derive:

Acids capable of buffering the pH present on the skin
Neutral salts formed by the combination with released ammonia, for example ammonium lactate, a component of NMF, which is a fundamental factor for skin and capillary hydration. In this way the water is retained inside the hair.

THE SYNERGIC EXTRACTS

+ Plant Phytokeratin

Composed of hydrolyzed proteins of wheat, corn and soy, with amino acids similar to those found in hair and nails, it strengthens the hair fibre. It also adds volume and shine.

+ Organic Argan Oil

Referred to as “liquid gold” thanks to its beneficial effects, Argan Oil is considered a real elixir of youth. Being rich in Vitamin E, linoleic acid, omega 3 and 6 and essential fatty acids, it fights the action of free radicals, promoting hair elasticity. It also makes them softer and easier to comb, protecting them during colouring.

+ Grapeseed Butter

Rich in vitamins and polyphenols, it is known for its antioxidant properties. It has regenerating and restructuring qualities that allow better control of hair hydration during the colouring process. Protects the hair fibre.

THE BENEFITS OF INCOLOR

VEGAN OK Certification

Incolor is VEGAN OK certified, a standard that favours the spread of a culture of respect for life and the environment, so that these values can represent a common heritage for all. Therefore, by purchasing a product that bears the Vegan Ok logo on the label, the consumer implicitly receives from the manufacturer a guarantee that this product does not contain animal components and has not directly involved the exploitation and killing of animals.

Nickel tested

All our formulas are nickel tested, with a value below 0.5 PPM, to ensure greater safety in case of hypersensitivity.

High percentage of naturalness

The Hydra-Color formula contains a high percentage of naturally derived ingredients. More than 90% of the total formula is made up of raw materials of natural origin.

Low ammonia content

The Hydra-Color phytoprotein colouring cream contains a low percentage of ammonia, which varies according to the nuance chosen.

Pre-naturalised color

INCOLOR is a pre-naturalised colouring system: it is therefore able to guarantee optimal coverage even in the case of white hair, without the need to mix the nuance with the corresponding natural base.

Treatment base with very high conditioning power

Thanks to the active ingredients contained, the Hydra-Color colouring cream leaves hair soft and easy to comb.

Fragrance without allergens

We have chosen to use an allergen-free perfume to minimise the risk of irritation.

FEATURES

100 gr tube (60 gr for the correctors);
Standard application 1: 1.5 with the desired activator.
Nourishing activator, enriched with rice proteins, available in four versions: 10/20/30/40 volumes. & nbsp;

RESULTS

Soft, nourished and restructured hair.
Greater protection of the skin during colouring;
100% coverage of the toughest hair;
High duration of color treatment over time;
Intense, deep and full nuances.

4November2022

The Perfect Colouring!

The perfect colouring represents the goal of every hairdresser and the desire of every client:

Whether it’s white hair coverage or more elaborate techniques, every hairdresser always wants to get a perfect colour, to satisfy the expectations of their customers to the maximum.

To achieve this goal, it is important to follow some simple technical precautions, which are often taken for granted: we analyze below the fundamental steps that will lead us to the correct application of INCOLOR.

EPIDERMAL TEST

APPLICATION TECHNIQUES

It is possible to obtain technically perfect and impressive results by following a few basic rules during the preparation of the color mixture:

The doses must be precise to obtain a constant result;
The use of a scale is always recommended, to weigh the right quantities;
Never use metal bowls or tools; Use the product immediately after preparation.
Before using INCOLOR, do not wash your hair, but brush it carefully to remove any residues of lacquers or fixers.

It is possible to make a delicate shampoo only in case of dirty hair or too full of residues of finish products; after a short drying time, apply the colouring mixture.

APPLICATION AND WASHING INSTRUCTIONS

HOW TO TAKE CARE OF COLOURED HAIR?

26July2022

Why Balayage Hair is the New Hair Trend!

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Balayage has been around for a while, but this timeless technique is creeping it’s way back into being one of the most popular hair colour requests in salons today. It’s a freehand hair colouring technique that gives a really blended natural look with no harsh or obvious regrowth lines. This technique requires much less maintenance and provides excellent alternatives for touch up and covering regrowth and tradition foil.

ARE YOU LOOKING FOR A NEW FASHION HAIR TRANSFORMATION

Well, it’s time to try the trendiest hair colouring method in town— balayage. Balayage is a French word that means sweeping or painting, and in the hair salon industry, balayage is a hair colouring technique that features soft, smooth, and natural looking highlights through the use of the hands. The technique uses patches of light and shade to create multiple dimensions to the colour. It’s a great method if you want to refresh your colour but don’t want to go for a bold colour overhaul.

If you’re ready for a change, you’re in the right place. Celeb stylists and Instagram influencers are always inspiring the latest hair colour trends. No matter if your locks are blonde, brunette, black or red, there’s a chic balayage option to suit you. Perfect for creating a graduated and natural-looking style, balayage gives dimensional and radiant-looking hair.

So, what are you waiting for? Just go through INCOLOR to find the three new products designed to achieve fashion effects, lightening and toning, without giving up a natural result, and find the best new balayage option for you.

1.) BLUE BLEACHING POWDER WITH AMMONIA + Organic Amaranth Oil+ Organic Safflower Oil
Compact anti-yellow powder, dust free. It maintains the level of hydration of the hair during the bleaching process.

2.) NOURISHING COLOR ACTIVATOR + Rice Proteins. Activator for colouring and toning.

3.) BLEACHING FLUID + Organic Rice Extract + Phytokeratin. Multifunctional formula, which can be used for the following services:

• pre-color treatment
• natural lightening
• softening of the re-growth effect
• hair polishing and elimination of color overload

SOME EXAMPLES OF USE:

NATURAL EFFECT HIGHLIGHTS

To lighten natural hair by two tones lighter, and to create some very natural effects on lengths and ends. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture on the lengths and leave on maximum of 20 minutes, depending on the desired lightening result. Rinse and proceed with organic Shampoo. The bleaching action and the speed of action of the product can be influenced by the structure of the hair and by the presence of an artificial color on lengths and ends. Obviously, the best result will be obtained on natural hair.

HYDRATING AND ILLUMINATING PRE-COLOUR TREATMENT

To prepare the hair to receive a fashion or very light colour, for example copper and red shades or super bleaching, on a very dark base. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture to the hair, leave on for 20 minutes, remove the excess product and apply the desired Hydra-color® shade.

SOFTENING OF THE RE-GROWTH EFFECT

To quickly eliminate the contrast between the natural dark base and the lighter lengths, to lighten the contrast between the natural base and the streaks or to recover the barriers created by great regrowth. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture to the working area, leave in hair for 20 minutes, depending on the desired shade. Rinse and proceed with organic Shampoo.

POLISHING OF COLOURED HAIR AND/OR REMOVAL OF COLOR OVERLOAD

Proceed with covering the root regrowth, using the desired shade. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture on the lengths for 10-20 minutes. Rinse and proceed with organic Shampoo.

So, what are you waiting for?

When it comes to refreshing your look, nothing beats getting your hair cut & coloured. Not only is it a visual change, a great hair refresh can inspire a whole new wardrobe, boost your confidence and represent a brand new you!

15July2022

Tips for Maintaining Bright Hair Colour!

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Pack a Pigment Punch with our NEW fastest colours

Dying your hair is always fun and it’s also a great way to kickoff a new season! Pack a pigment punch with our NEW fastest colours. INCOLOR Enhancing Direct Pigments, a new, easy-to-apply formulation in gel form to place accents on hair tips, fringes or face-frame sections; create exciting ombre and highlighting effects. Fastasy colours are the ultimate tool for creative colour.

Good Colour Starts with Healthy Hair

Unhealthy, damaged hair will not hold colour well. You may make it from black hair to pink in a week by bleaching your hair twice a day but that pink won’t hold because your hair is in rough shape. Be patient with your journey from dark hair to coloured hair. Make sure to nurture your hair. Hair masks and repair products are your best friends! Try INSIGHT DAILY USE Energizing Mask & INSIGHT DRY HAIR Nourishing Mask.

Rinse Hair with Cool Water

This is actually my best tip. Warm water opens the hair cuticle allowing the colour to escape. I’m not saying you need to wash your hair with ice cold water, but in reality, the colder the better. Rinse your hair through with cold water before you get out of the shower to tame frizz and seal in the moisture. Rinsing your hair with cold water helps with closing your cuticle after your hair is washed.

Cold water also helps reduce bleeding if you have more than one color, otherwise your hair colour will just turn into a mess similar to when you mix different colors of paint together.

While we’re on the subject of water, it should be noted that swimming in chlorinated water is awful for your hair color. (But hey, if you want to fade your hair, go for it!) For good measures, just keep your hair dry as much as possible and avoid hot water!

Avoid Shampoos with Sulfates & choose SLS/SLES FREE

Sulfates (Sodium Lauryl Sulfate & Sodium Laureth Sulfate) and alcohol-based products are two huge things that will fade any hair colour. Sulfate free shampoos can be kind of tricky to find sometimes, but they’re definitely worth switching to. INSIGHT professional has a wide selection of hair shampoos & conditioners which are SLS/SLES FREE. Instead INSIGHT uses gentler cleansing agent, derived from coconut, using a more dermo-compatible cleansing product means protecting scalp health and balance over time.

Even with sulfate free shampoo, you should still try to cut back on shampoo use. Shampoo strips your hair of its natural oils, as well as the colour. If you’re lucky enough to not have super greasy hair, skip washing every other day and use a protective MASK on your off days. Our choice is INSIGHT COLORED HAIR Protective Mask which protects hair colour, & deeply nourishes the hair, leaving it softer & healthier than ever.

Avoid Prolonged Exposure to the Sun

Just like your skin, the sun isn’t necessarily good for your hair colour. Try wearing a hat if you’ll be spending a long time in the sun. There are also products to protect the hair from weather conditions, sun rays, chlorine & sea salt. We recommend trying INSIGHT ANTIOXIDANT rejuvenating MASK & INSIGHT ANTIOXIDANT protective hairspray.

All of the above should help you maintain your hair colour & enjoy your vivid pigments for fashion results on the fly!

12July2022

Going Going Blonde… Top tips to achieve healthy blonde locks!

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When we see our favourite celebs go brunette to blonde in the blink of an eye it’s easy to get swept up in the idea of having lighter locks in a heart beat, but sometimes it’s not that easy. Let’s quickly talk about the top 4 things you should know before going blonde…

So, you’re thinking of going blonde? What shade of blonde? Light blonde, dark blonde, ash blonde, platinum, golden, silver, creamy, buttery, caramel, strawberry or balayage… it’s like a buffet! But with so many choices, dyeing your hair blonde isn’t quite as simple as it sounds. We share with you the top 4 things you need to know before picking up the peroxide.

When it comes to going blonde it usually involves dramatic highlighting to the hair as well an up-keep and maintenance schedule that is pretty demanding… we are talking weekly treatments and possibly monthly salon appointments.

SAY NO TO DIY

At home box dye kits are good for reviving dull hair or to go a shade or two lighter (or darker) but when it comes to changing the genetic colour of your hair, leave it to the experts.
DIY kits can do some serious damage to your hair so its best to make sure you visit your local INSIGHT salon to help you create a plan of attack to get you to the perfect blonde! Now depending on what your natural hair colour is, what type of hair you have, what shade of blonde you want, and whether you’ve dyed your hair previously or not, will all determine the method needed to bleach your hair, and how your colourist will achieve it. There are so many things to consider for a successful bleach job. It’s both science and an art form!

INSIGHT offers INCOLOR, a high quality dye system, with a low ammonia content, highly hydrating and protective. Guarantees intense colours and long-life reflections, while protecting the hair fibre. Hydra-Color® is an innovative blend of natural esters 55 (Lauryl Lactate, Octyldodecyl Lactate, Tristearyl Citrate), derived from Lactic and Citric Acids, with a protective, but above all moisturising, action. During the colouring process, our Hydra Color formula has an unique reaction that unlocks a new level of hydration and colour intensity.

IT’S A PROCESS

Dramatically changing the colour of your hair can do some major damage to it, particularly if you’re going from dark brown to light blonde. How much damage depends on the current condition of your hair (which is why it is so important to have your colour done in salon). But don’t fret! Here at INSIGHT PROFESSIONAL, we use the ground breaking INCOLOR / HYDRA-COLOR® SYSTEM which goes hand-in-hand when it comes to blondes and highlights.

INCOLOR is a professional formula with hydra colour blend, which contains a high percentage of natural derived ingredients. On average, more than 90% of the total formula is composed of raw materials of natural origin. Hydrating repairing masks, oil treatments, and deep conditioners are also highly recommended after colouring hair. Speeding up the lightening process will put your hair at risk of breakage and split ends.

Big changes need time and patience. Depending on the look you are after, your stylist will discuss the highlighting technique best suited to you as well as a toner.

CONSIDER THE MAINTENANCE

Dyed blonde hair requires an extra dose of care and conditioning. Well once you go blonde your hair won’t be the same. Not only have you altered the colour of your hair but also the structural bonds, decreasing elasticity and the ability to absorb moisture. These changes will make your hair vulnerable, which means blonde hair needs more TLC. Expect to add 30 minutes to your morning routine, thanks to the additional conditioning and styling required.

In terms of products, no doubt you will need a moisturising shampoo and conditioner, one that also combats brassiness. AFTER THE COLORING SERVICE, THE HAIR NEEDS TO RECEIVE A SPECIFIC TREATMENT TO RESTORE THE NATURAL PH OF THE HAIR AND TO HELP CLOSE THE SCALES ON HAIR’S CUTICLE.

Our POST CHEMISTRY products help to maintain a long-lasting beautiful colour, ensuring the protection and health of the hair. If your blonde or grey hair turns yellow, this can happen because of the weather conditions and pollution, which penetrate into the hair making it dull. For this reason you will need to try INCOLOR Anti-yellow Shampoo, to remove the undesired yellow reflections typical of grey or blonde hair (both natural and bleached).

The Anti-Yellow Shampoo removes any undesired yellow and golden reflections all while enhancing and brightening grey and bleached hair, neutralising the tendency to yellow, and leaving the hair soft and brighter. In terms of salon visits, depending on how fast your hair grows, you will be making appointments every 4-6 weeks for touch-ups. This is where Balayage (the gradual faded look from the roots to ends) can alleviate your time in the salon, however does require similar maintenance to keep locks healthy and moisturised.

HYDRATION IS ESSENTIAL

There’s no denying it, bleaching and colouring does damage your hair structure. Coloured hair is high maintenance, but looking after your locks will pay off. Choose special deep conditioning care products with moisturising nutrients. Leave-in conditioner is the answer, and super easy to add to your home haircare routine.

Our tip: apply a hair treatment twice a week. To get the most out of the regenerative treatment, wrap your hair up in a damp warm towel and let the mask do its job for 30 minutes to BRIGHTEN, ENHANCE AND REVITALISE COLOURED HAIR. Thanks to INSIGHT COLORED HAIR its formula’s are rich of extracts and natural oils, to protect the hair while preserving the brightness of colour, ensuring it lasts longer and is more resistant to fading.

Hair that’s lost its ability to absorb moisture is not healthy, and unhealthy hair is impossible to style. Sadly, most of us tend to use the flat iron to smooth the frizz for a slick finish, making the problem worse. Remember avoid heat, keep hair from going brittle with a daily dose of hydration, and always use a good protein rich treatment like our INSIGHT Damaged Hair range to help protect the hair and restore its natural hydration.

If your hair needs some TLC after the colouring process we recommend using the INSIGHT Blonde range to improve hair elasticity and to obtain the best cool chromatic results.