We believe in a science-first approach to haircare. That’s why we created the first-of-its-kind bond-building haircare product. The OLAPLEX product suite works to repair disulfide bonds destroyed through hair treatments, maintenance, the environment, and the aging process.

Our patent-protected active ingredient, Bis-Aminopropyl Digylcol Dimaleate, changed haircare forever. This ingredient works on the molecular level to protect, strengthen and repair disulfide bonds. It’s so effective, it starts to work from the very first use.

Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.”