Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken – the first-ever hair brand to utilize the power of protein, moisture and acidic pH.

From iconic formulas to hands-on education, our mission is to provide stylists and consumer with the tools they need to level up their looks and/or careers. Science is at the core of every single move we make, balanced by the support of our insanely talented Redken Artists. Our message is simple: Powered by Science. Prescribed by Pros.

The heart of Redken, our pros make us who we are. Redken Artists are passionate, authentic and knowledgeable, brining a uniquely infectious energy to everything they do. Our dedication to education has helped build a power network of artists across the globe, all obsessed with developing their craft and creating life-changing transformations.


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