bright reds

Enhance your clients’ identity by helping your client choose the colour that best represents them. Everything is allowed for Autumn/Winter 2024 season!

Does your client desire a bright, characterful colour? Or do they prefer a more elegant and natural look? Allow them to choose what they like: this year’s winter season trends will have their colour desires as protagonists.

Now more than ever, in a thriving time for the beauty world where attention to one’s appearance has returned to the levels of the 1990s, it is people who create fashion, bringing out their own identity and style. This paradigm shift is also immediately noticeable in runways, magazines, and the looks of stars and influencers. Let’s see some details together!
 

Reds, Reds, Reds!

Among last season’s major players, the strong shades of bright reds, also featured in the new shades of the Incolor, continue to be protagonists. They are ideal for those who love strong, characterful looks and like to always be the centre of attention. There are many colouring systems and application techniques to choose from to harmonise the colour with the agreed cut shape… Choose the ones that best represent your client’s personality!

Zone or sectional colour

Create three-dimensional effects on the hair by overlaying different natural winter shades on top of each other for a totally customisable look.

This is a very versatile technique. Use it to achieve a gritty, impactful style, creating clearly visible colour disconnects between warm and cool, and dark and light colours. If, on the other hand, you want to achieve a more natural and elegant effect, the pattern of play between the disconnections will be less visible and softer.

The consultancy between the client and the colourist is always one of the most important moments of the whole service, to make appropriate evaluations and choices to fully meet the client’s wishes.

Insight Professional’s advice?
As an experienced colourist, it is important to listen to your client’s needs to create a look tailored to her that best represents her personality.

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