Hydra-Color System

26July2022

Why Balayage Hair is the New Hair Trend!

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Balayage has been around for a while, but this timeless technique is creeping it’s way back into being one of the most popular hair colour requests in salons today. It’s a freehand hair colouring technique that gives a really blended natural look with no harsh or obvious regrowth lines. This technique requires much less maintenance and provides excellent alternatives for touch up and covering regrowth and tradition foil.

ARE YOU LOOKING FOR A NEW FASHION HAIR TRANSFORMATION

Well, it’s time to try the trendiest hair colouring method in town— balayage. Balayage is a French word that means sweeping or painting, and in the hair salon industry, balayage is a hair colouring technique that features soft, smooth, and natural looking highlights through the use of the hands. The technique uses patches of light and shade to create multiple dimensions to the colour. It’s a great method if you want to refresh your colour but don’t want to go for a bold colour overhaul.

If you’re ready for a change, you’re in the right place. Celeb stylists and Instagram influencers are always inspiring the latest hair colour trends. No matter if your locks are blonde, brunette, black or red, there’s a chic balayage option to suit you. Perfect for creating a graduated and natural-looking style, balayage gives dimensional and radiant-looking hair.

So, what are you waiting for? Just go through INCOLOR to find the three new products designed to achieve fashion effects, lightening and toning, without giving up a natural result, and find the best new balayage option for you.

1.) BLUE BLEACHING POWDER WITH AMMONIA + Organic Amaranth Oil+ Organic Safflower Oil
Compact anti-yellow powder, dust free. It maintains the level of hydration of the hair during the bleaching process.

2.) NOURISHING COLOR ACTIVATOR + Rice Proteins. Activator for colouring and toning.

3.) BLEACHING FLUID + Organic Rice Extract + Phytokeratin. Multifunctional formula, which can be used for the following services:

• pre-color treatment
• natural lightening
• softening of the re-growth effect
• hair polishing and elimination of color overload

SOME EXAMPLES OF USE:

NATURAL EFFECT HIGHLIGHTS

To lighten natural hair by two tones lighter, and to create some very natural effects on lengths and ends. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture on the lengths and leave on maximum of 20 minutes, depending on the desired lightening result. Rinse and proceed with organic Shampoo. The bleaching action and the speed of action of the product can be influenced by the structure of the hair and by the presence of an artificial color on lengths and ends. Obviously, the best result will be obtained on natural hair.

HYDRATING AND ILLUMINATING PRE-COLOUR TREATMENT

To prepare the hair to receive a fashion or very light colour, for example copper and red shades or super bleaching, on a very dark base. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture to the hair, leave on for 20 minutes, remove the excess product and apply the desired Hydra-color® shade.

SOFTENING OF THE RE-GROWTH EFFECT

To quickly eliminate the contrast between the natural dark base and the lighter lengths, to lighten the contrast between the natural base and the streaks or to recover the barriers created by great regrowth. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture to the working area, leave in hair for 20 minutes, depending on the desired shade. Rinse and proceed with organic Shampoo.

POLISHING OF COLOURED HAIR AND/OR REMOVAL OF COLOR OVERLOAD

Proceed with covering the root regrowth, using the desired shade. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture on the lengths for 10-20 minutes. Rinse and proceed with organic Shampoo.

So, what are you waiting for?

When it comes to refreshing your look, nothing beats getting your hair cut & coloured. Not only is it a visual change, a great hair refresh can inspire a whole new wardrobe, boost your confidence and represent a brand new you!

15July2022

Tips for Maintaining Bright Hair Colour!

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Pack a Pigment Punch with our NEW fastest colours

Dying your hair is always fun and it’s also a great way to kickoff a new season! Pack a pigment punch with our NEW fastest colours. INCOLOR Enhancing Direct Pigments, a new, easy-to-apply formulation in gel form to place accents on hair tips, fringes or face-frame sections; create exciting ombre and highlighting effects. Fastasy colours are the ultimate tool for creative colour.

Good Colour Starts with Healthy Hair

Unhealthy, damaged hair will not hold colour well. You may make it from black hair to pink in a week by bleaching your hair twice a day but that pink won’t hold because your hair is in rough shape. Be patient with your journey from dark hair to coloured hair. Make sure to nurture your hair. Hair masks and repair products are your best friends! Try INSIGHT DAILY USE Energizing Mask & INSIGHT DRY HAIR Nourishing Mask.

Rinse Hair with Cool Water

This is actually my best tip. Warm water opens the hair cuticle allowing the colour to escape. I’m not saying you need to wash your hair with ice cold water, but in reality, the colder the better. Rinse your hair through with cold water before you get out of the shower to tame frizz and seal in the moisture. Rinsing your hair with cold water helps with closing your cuticle after your hair is washed.

Cold water also helps reduce bleeding if you have more than one color, otherwise your hair colour will just turn into a mess similar to when you mix different colors of paint together.

While we’re on the subject of water, it should be noted that swimming in chlorinated water is awful for your hair color. (But hey, if you want to fade your hair, go for it!) For good measures, just keep your hair dry as much as possible and avoid hot water!

Avoid Shampoos with Sulfates & choose SLS/SLES FREE

Sulfates (Sodium Lauryl Sulfate & Sodium Laureth Sulfate) and alcohol-based products are two huge things that will fade any hair colour. Sulfate free shampoos can be kind of tricky to find sometimes, but they’re definitely worth switching to. INSIGHT professional has a wide selection of hair shampoos & conditioners which are SLS/SLES FREE. Instead INSIGHT uses gentler cleansing agent, derived from coconut, using a more dermo-compatible cleansing product means protecting scalp health and balance over time.

Even with sulfate free shampoo, you should still try to cut back on shampoo use. Shampoo strips your hair of its natural oils, as well as the colour. If you’re lucky enough to not have super greasy hair, skip washing every other day and use a protective MASK on your off days. Our choice is INSIGHT COLORED HAIR Protective Mask which protects hair colour, & deeply nourishes the hair, leaving it softer & healthier than ever.

Avoid Prolonged Exposure to the Sun

Just like your skin, the sun isn’t necessarily good for your hair colour. Try wearing a hat if you’ll be spending a long time in the sun. There are also products to protect the hair from weather conditions, sun rays, chlorine & sea salt. We recommend trying INSIGHT ANTIOXIDANT rejuvenating MASK & INSIGHT ANTIOXIDANT protective hairspray.

All of the above should help you maintain your hair colour & enjoy your vivid pigments for fashion results on the fly!

12July2022

Going Going Blonde… Top tips to achieve healthy blonde locks!

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When we see our favourite celebs go brunette to blonde in the blink of an eye it’s easy to get swept up in the idea of having lighter locks in a heart beat, but sometimes it’s not that easy. Let’s quickly talk about the top 4 things you should know before going blonde…

So, you’re thinking of going blonde? What shade of blonde? Light blonde, dark blonde, ash blonde, platinum, golden, silver, creamy, buttery, caramel, strawberry or balayage… it’s like a buffet! But with so many choices, dyeing your hair blonde isn’t quite as simple as it sounds. We share with you the top 4 things you need to know before picking up the peroxide.

When it comes to going blonde it usually involves dramatic highlighting to the hair as well an up-keep and maintenance schedule that is pretty demanding… we are talking weekly treatments and possibly monthly salon appointments.

SAY NO TO DIY

At home box dye kits are good for reviving dull hair or to go a shade or two lighter (or darker) but when it comes to changing the genetic colour of your hair, leave it to the experts.
DIY kits can do some serious damage to your hair so its best to make sure you visit your local INSIGHT salon to help you create a plan of attack to get you to the perfect blonde! Now depending on what your natural hair colour is, what type of hair you have, what shade of blonde you want, and whether you’ve dyed your hair previously or not, will all determine the method needed to bleach your hair, and how your colourist will achieve it. There are so many things to consider for a successful bleach job. It’s both science and an art form!

INSIGHT offers INCOLOR, a high quality dye system, with a low ammonia content, highly hydrating and protective. Guarantees intense colours and long-life reflections, while protecting the hair fibre. Hydra-Color® is an innovative blend of natural esters 55 (Lauryl Lactate, Octyldodecyl Lactate, Tristearyl Citrate), derived from Lactic and Citric Acids, with a protective, but above all moisturising, action. During the colouring process, our Hydra Color formula has an unique reaction that unlocks a new level of hydration and colour intensity.

IT’S A PROCESS

Dramatically changing the colour of your hair can do some major damage to it, particularly if you’re going from dark brown to light blonde. How much damage depends on the current condition of your hair (which is why it is so important to have your colour done in salon). But don’t fret! Here at INSIGHT PROFESSIONAL, we use the ground breaking INCOLOR / HYDRA-COLOR® SYSTEM which goes hand-in-hand when it comes to blondes and highlights.

INCOLOR is a professional formula with hydra colour blend, which contains a high percentage of natural derived ingredients. On average, more than 90% of the total formula is composed of raw materials of natural origin. Hydrating repairing masks, oil treatments, and deep conditioners are also highly recommended after colouring hair. Speeding up the lightening process will put your hair at risk of breakage and split ends.

Big changes need time and patience. Depending on the look you are after, your stylist will discuss the highlighting technique best suited to you as well as a toner.

CONSIDER THE MAINTENANCE

Dyed blonde hair requires an extra dose of care and conditioning. Well once you go blonde your hair won’t be the same. Not only have you altered the colour of your hair but also the structural bonds, decreasing elasticity and the ability to absorb moisture. These changes will make your hair vulnerable, which means blonde hair needs more TLC. Expect to add 30 minutes to your morning routine, thanks to the additional conditioning and styling required.

In terms of products, no doubt you will need a moisturising shampoo and conditioner, one that also combats brassiness. AFTER THE COLORING SERVICE, THE HAIR NEEDS TO RECEIVE A SPECIFIC TREATMENT TO RESTORE THE NATURAL PH OF THE HAIR AND TO HELP CLOSE THE SCALES ON HAIR’S CUTICLE.

Our POST CHEMISTRY products help to maintain a long-lasting beautiful colour, ensuring the protection and health of the hair. If your blonde or grey hair turns yellow, this can happen because of the weather conditions and pollution, which penetrate into the hair making it dull. For this reason you will need to try INCOLOR Anti-yellow Shampoo, to remove the undesired yellow reflections typical of grey or blonde hair (both natural and bleached).

The Anti-Yellow Shampoo removes any undesired yellow and golden reflections all while enhancing and brightening grey and bleached hair, neutralising the tendency to yellow, and leaving the hair soft and brighter. In terms of salon visits, depending on how fast your hair grows, you will be making appointments every 4-6 weeks for touch-ups. This is where Balayage (the gradual faded look from the roots to ends) can alleviate your time in the salon, however does require similar maintenance to keep locks healthy and moisturised.

HYDRATION IS ESSENTIAL

There’s no denying it, bleaching and colouring does damage your hair structure. Coloured hair is high maintenance, but looking after your locks will pay off. Choose special deep conditioning care products with moisturising nutrients. Leave-in conditioner is the answer, and super easy to add to your home haircare routine.

Our tip: apply a hair treatment twice a week. To get the most out of the regenerative treatment, wrap your hair up in a damp warm towel and let the mask do its job for 30 minutes to BRIGHTEN, ENHANCE AND REVITALISE COLOURED HAIR. Thanks to INSIGHT COLORED HAIR its formula’s are rich of extracts and natural oils, to protect the hair while preserving the brightness of colour, ensuring it lasts longer and is more resistant to fading.

Hair that’s lost its ability to absorb moisture is not healthy, and unhealthy hair is impossible to style. Sadly, most of us tend to use the flat iron to smooth the frizz for a slick finish, making the problem worse. Remember avoid heat, keep hair from going brittle with a daily dose of hydration, and always use a good protein rich treatment like our INSIGHT Damaged Hair range to help protect the hair and restore its natural hydration.

If your hair needs some TLC after the colouring process we recommend using the INSIGHT Blonde range to improve hair elasticity and to obtain the best cool chromatic results.