maintain hair

23 June 2023

Environment and Sustainability!

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The environment is a serious issue, and everyone must do their part. We believe in the need to be committed to the environment and to promoting lifestyles that respect people and natural resources.

Effective, Ecological & Safe

Our formulas do not contain SLS/SLES, mineral oils, petrolatum, silicones, parabens or synthetic dyes, & instead use organic ingredients. A choice that stems from the desire to offer quality, natural and above all, clean products.

In INSIGHT’s ethical cosmetics, ingredients of natural origin and phyto-extracts of controlled origin find their place, best of what nature and technology can offer, when used with awareness and respect. All our formulas contain ozonated water, which is microbiologically pure water because it is enriched with ozone, a molecule with oxidizing and disinfecting powers that does not release chemical residues.

Sustainability

Sustainability for INSIGHT Professiona l is not a given forever, but a path of permanent updating. From 2013 to the present, we have worked hard to obtain a whole series of company and product certifications. Achieved thanks to a constant desire to improve cosmetic formulas, optimise production processes and make the environmental impact of our activities ever smaller, to the point of bringing it to zero.

We are a Carbon Neutral certified company, which means zeroing or offsetting CO2 emissions. All products are Vegan OK certified, and some also have Eco Bio Cosmetics, Cosmos Natural or RSPO – Roundtable on Sustainable Palm Oil certification.

However, our commitment does not end there. Our packaging is made of 100% post-consumer recycled plastic and essential, meaning no cardboard cases. This choice, too, has allowed us to minimise CO2 emissions and use materials from renewable sources, differentiating and renewing the pack after using the product and, in fact, promoting that circular economy concept we are so fond of.

We know that this journey is not over, and therein lies our strengths. Being aware of the need for a momentous change in the way we produce, distribute and sell and equally aware that we have never reached the top, as we are constantly working to improve even more. The 2023-2024 biennium will allow us to add more important pieces to our mosaic of meaningful gestures that defend the environment, day by day and step by step to do our part to promoting lifestyles that respect people and natural resources.

There is one planet Earth. One, and it is not inexhaustible. We must care for it and not exploit it. We must defend it because we are not the owners of it, but the hosts who have a duty to leave it in trust for future generations.

2 June 2023

Tips for Achieving Perfect Colouring?

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Colour matching is not a science, but people often get it wrong. Colour theory should never be about what colours you can and can’t wear – it’s more about selecting the shade that will best flatter your complexion.

Hair & fashion colour rules are mere guidelines, so you don’t have to worry about taking your hair colour to extremes and following the strict colouring guidelines, carrying swatches of your best colours along to the shops & salons! This guide provides suggestions which are not set in stone – while wearing colours that flatter your complexion is always handy, style is a form of self-expression.

The perfect colouring represents the goal of every hairdresser and the desire of every client:

Whether it’s white hair coverage or more elaborate techniques, every hairdresser always wants to get a perfect colour, to satisfy the expectations of their customers to the maximum.

To achieve this goal, it is important to follow some simple technical precautions, which are often taken for granted: we analyse below the fundamental steps that will lead us to the correct application of INCOLOR.

The first thing to consider is the base colour. Regrowth, lengths, and ends must be examined separately, to determine: the height of tone, the reflex or nuance, and if the colour is natural or artificial. It will be necessary to understand what the necessary colour steps are, the tone to achieve the goal, and establish the background pigment.

The front and back should be analysed separately, determining the exact percentage of white hair. The structure of the hair is certainly another variable to consider: normal, thin or thick? Delicate or resistant? Chemically treated? porous or heavily damaged? These are characteristics that can influence the final result of the colouring process.

EPIDERMAL TEST

INSIGHT INCOLOR has a highly dermo-compatible formulation, but we know that some allergies or other skin problems can develop over time, even after many years of using the same product. For this reason, before each application of colour, it is recommended to perform a skin sensitivity test to check if the customer has an intolerance to the product. If itching or redness is noted, it is likely that there is sensitivity to some component of the product, and therefore the colour should not be applied. If, on the other hand, the test gave a positive effect (so no itching or redness occurred), you can proceed with the application.

APPLICATION TECHNIQUES

In everyday life it is easy for everyday operations to be underestimated, as they are considered simple and taken for granted. So let’s see below what are the steps to follow for an optimal and safe colouring job.

Before starting, we recommend applying a protective product on the face contour, such as the Skin Protector, to protect the client’s skin. Do not forget the importance of the operator’s use of protective gloves.

It is possible to obtain technically perfect and impressive results by following a few basic rules during the preparation of the color mixture:

The doses must be precise to obtain a constant result;
The use of a scale is always recommended, to weigh the right quantities;
Never use metal bowls or tools; Use the product immediately after preparation.
Before using INCOLOR, do not wash your hair, but brush it carefully to remove any residues of lacquers or fixers.

It is possible to make a delicate shampoo only in case of dirty hair or too full of residues of finish products; after a short drying time, apply the colouring mixture.

APPLICATION AND WASHING INSTRUCTIONS

The colour must be deposited accurately and evenly with the brush, avoiding “swiping” the brush to avoid removing the colour just deposited. The laying time is determined by the desired result, the essential thing is that it falls within the minimum and maximum range of the times indicated. By rinsing the product before the minimum time (35 minutes), inaccurate and incomplete results are created. The indicated shutter speeds are recommended for INCOLOR to ensure optimal performance. Once the exposure time is complete, emulsify the color, avoiding massaging the skin too much.

When rinsing, pour the water in small quantities, continuing to gently massage the scalp and hair to ensure that the product’s self-washing power exerts its full effect. Rinse the product until it is completely eliminated from the skin and hair. Cleanse with Post Chemistry Shampoo to fix the colour and eliminate residues. Condition and treat with Post Chemistry Mask. This procedure restores the pH, eliminates swelling of the cuticle, and prevents colour discharge.

HOW TO TAKE CARE OF COLOURED HAIR?

It is advisable to wash your hair with a hair protective shampoo. This way you will get a more intense brightness and protect the colour, to eliminate from fading. Professional stylists agree that hydration is essential to maintain colour. We recommend to use a protective mask once a week, apply to wet hair, distributing evenly. Leave on 5 / 10 minutes. Rinse thoroughly.

Retouching the colour is not advisable to dye before 6-8 weeks. And if what you want is a radical colour change, for example a platinum blonde and your base is very dark, experts recommend doing it gradually. Take a browse at our organic range of shampoos, conditioners, masks and other treatments for dyed hair.

Remember, the best way to look good, is to pick the best colours for your complexion that make you feel beautiful. Deciding between blonde, brown, and red is tough enough without considering the spectrum of tones that exist within those hues. And then you have to think about which of those shades works best for your complexion?

The decision you and your colourist have to make is which colour you would like to bring out in your face.

Choose Colours that compliment and mesh with the seasons. Alter the Colour level in this guide to fit your Hair and Skin Type and remember, not all Colour changes need to be extreme, added hints and hues go far.

If you’re interested in expanding your colour horizons, be sure to go and try on different shades of the same hue to see what looks best. Fashion rules are meant to be broken, so experiment.

10 January 2023

Focus on: Sacha Inchi oil

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The oil extracted from the seeds of Sacha Inchi has many beneficial properties, both for wellness and beauty, let’s find out together which ones!

Have you ever heard of Sacha Inchi? A plant that is still little known, but has many properties. Sacha Inchi oil is considered the most nourishing of all plant oils, used for thousands of years by the Incan peoples of Peru for its innumerable qualities. The scientific name of this climbing plant that grows in the Amazonian rainforest is Plukenetia volubilis, also known as Inca peanut. The most valuable part is its seeds: they are enclosed in a brown shell and arranged in the shape of a star. Let’s look together at the properties that make Sacha Inchi so special.

Benefits and properties

Cold pressing of Sacha Inchi seeds yields an edible vegetable oil with many properties. When included in a dietary regimen, it is an excellent ally for keeping blood pressure and cholesterol under control, and for giving our immune system a boost. Very rich in polyunsaturated fats, particularly omega 3, omega 6 and omega 9, it is a valuable supply for our general well-being. It also contains vitamin A and vitamin E, and mineral salts. In short, a true superfood!

Sacha Inchi oil in cosmetics

The properties of the oil extracted from Sacha Inchi seeds make it an ideal cosmetic ingredient. It finds use in the manufacture of skin treatments due to its vitamin and omega-3 content. Products based on this oil can give good results even on very dry skin or skin with the presence of dermatitis.

The benefits on hair

Thanks to its properties, Sacha Inchi oil also finds use in the development of hair products. In fact, this oil is the perfect ally for nourishing even the most damaged and breaking hair, helping to strengthen it while increasing its shine. It acts on dryness by bringing nourishment and strengthening the hair fiber.

Thanks to its nourishing and disciplining characteristics, Sacha Inchi oil is present throughout the INSIGHT Professional Line Elasti-Curl, specially designed to nourish and moisturise curly hair.

11 November 2022

INCOLOR Evolution: Hydra-Color Cream

INCOLOR uses an innovative technology, for a colouring formula that minimises irritative phenomena, while ensuring a moisturising action. The Hydra-Color® colouring system is born.

Why the name HYDRA-COLOR®?

Because, from the first application, the hair will be tangibly more hydrated, full-bodied and silky. The colouring thus becomes an authentic and effective beauty treatment, in which ammonia plays a virtuous and functional role in hair care.

Protect the scalp

During colouring, one of the most common protection systems acts through a passive mechanism, thanks to the use of products with shielding action, such as INCOLOR Skin protector: the components form a sort of protective barrier on the skin preventing contact of colouring with the scalp.

In order to minimise the risk of improper use of the colour, without a loss of functionality, we invented Hydra-Color® Blend.

Hydra-Color® Blend represents an innovative approach to the possible problem of irritation due to the alkalinity of permanent dyes, as it provides a mechanism of action similar to a self-regulated release system that is activated at the time of application .

HYDRA-COLOR ® BLEND: what is it and how does it work?

Hydra-Color® Blend is an innovative blend of esters of natural origin (Lauryl Lactate, Octyldodecyl Lactate, Tristearyl Citrate), derivatives of lactic and citric acids, which exerts a protective, but above all moisturising action.

During the colouring, by cleavage, from these esters derive:

Acids capable of buffering the pH present on the skin
Neutral salts formed by the combination with released ammonia, for example ammonium lactate, a component of NMF, which is a fundamental factor for skin and capillary hydration. In this way the water is retained inside the hair.

THE SYNERGIC EXTRACTS

+ Plant Phytokeratin

Composed of hydrolyzed proteins of wheat, corn and soy, with amino acids similar to those found in hair and nails, it strengthens the hair fibre. It also adds volume and shine.

+ Organic Argan Oil

Referred to as “liquid gold” thanks to its beneficial effects, Argan Oil is considered a real elixir of youth. Being rich in Vitamin E, linoleic acid, omega 3 and 6 and essential fatty acids, it fights the action of free radicals, promoting hair elasticity. It also makes them softer and easier to comb, protecting them during colouring.

+ Grapeseed Butter

Rich in vitamins and polyphenols, it is known for its antioxidant properties. It has regenerating and restructuring qualities that allow better control of hair hydration during the colouring process. Protects the hair fibre.

THE BENEFITS OF INCOLOR

VEGAN OK Certification

Incolor is VEGAN OK certified, a standard that favours the spread of a culture of respect for life and the environment, so that these values can represent a common heritage for all. Therefore, by purchasing a product that bears the Vegan Ok logo on the label, the consumer implicitly receives from the manufacturer a guarantee that this product does not contain animal components and has not directly involved the exploitation and killing of animals.

Nickel tested

All our formulas are nickel tested, with a value below 0.5 PPM, to ensure greater safety in case of hypersensitivity.

High percentage of naturalness

The Hydra-Color formula contains a high percentage of naturally derived ingredients. More than 90% of the total formula is made up of raw materials of natural origin.

Low ammonia content

The Hydra-Color phytoprotein colouring cream contains a low percentage of ammonia, which varies according to the nuance chosen.

Pre-naturalised color

INCOLOR is a pre-naturalised colouring system: it is therefore able to guarantee optimal coverage even in the case of white hair, without the need to mix the nuance with the corresponding natural base.

Treatment base with very high conditioning power

Thanks to the active ingredients contained, the Hydra-Color colouring cream leaves hair soft and easy to comb.

Fragrance without allergens

We have chosen to use an allergen-free perfume to minimise the risk of irritation.

FEATURES

100 gr tube (60 gr for the correctors);
Standard application 1: 1.5 with the desired activator.
Nourishing activator, enriched with rice proteins, available in four versions: 10/20/30/40 volumes. & nbsp;

RESULTS

Soft, nourished and restructured hair.
Greater protection of the skin during colouring;
100% coverage of the toughest hair;
High duration of color treatment over time;
Intense, deep and full nuances.

4 November 2022

The Perfect Colouring!

The perfect colouring represents the goal of every hairdresser and the desire of every client:

Whether it’s white hair coverage or more elaborate techniques, every hairdresser always wants to get a perfect colour, to satisfy the expectations of their customers to the maximum.

To achieve this goal, it is important to follow some simple technical precautions, which are often taken for granted: we analyze below the fundamental steps that will lead us to the correct application of INCOLOR.

EPIDERMAL TEST

APPLICATION TECHNIQUES

It is possible to obtain technically perfect and impressive results by following a few basic rules during the preparation of the color mixture:

The doses must be precise to obtain a constant result;
The use of a scale is always recommended, to weigh the right quantities;
Never use metal bowls or tools; Use the product immediately after preparation.
Before using INCOLOR, do not wash your hair, but brush it carefully to remove any residues of lacquers or fixers.

It is possible to make a delicate shampoo only in case of dirty hair or too full of residues of finish products; after a short drying time, apply the colouring mixture.

APPLICATION AND WASHING INSTRUCTIONS

HOW TO TAKE CARE OF COLOURED HAIR?

25 October 2022

The Importance of Sleep for Beauty

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What is a beauty sleep and why it is a practice that we all should implement for the well-being of the skin and hair.

The so-called beauty sleep from today on is no longer just an old popular saying, but a discovery with a solid scientific background. A team of scientists from the University of Manchester has found numerous correlations between night sleep and the production of a certain type of collagen. This study looked at the extracellular matrix, which is the tissue in which our cells are suspended, and which is mainly made up of collagen.

Collagen: the main ingredient of the skin

Collagen is a protein, it provides structure to our tissues, and therefore also to our face and skin. If the skin appears toned, firm and elastic, much of the credit is due to collagen. As we age, natural collagen production slows down for physiological reasons, but external factors as lack of sleep can further accelerate this process.

It has been found that the peak of collagen production is between 11pm and 4 in the morning , so during the hours when we usually sleep. This is a good reason for trying to improve our sleep: during these hours the skin is able to self-regenerate, appearing more compact and rested in the morning.

For this exact same reason, after a sleepless night or an intermittent sleep, we wake up looking worse: tired, with a hollow face and a dull complexion.

Tips for a beauty sleep

Now that we’ve established the undisputed benefits of a good night’s sleep, we’ll leave you with a few tips to optimize your beauty sleep and get your daily fix of collagen!

• Getting your body used to always going to sleep at the same time is a great way to establish a routine and make it easier to fall asleep.

• Use fabric sprays with a relaxing scent. Spray them on pillowcases and sheets to encourage sleep and “trick” your brain into associating the moment of falling asleep with a positive experience.

• Prepare the skin on your face and body before bed. Follow a good skincare regime by removing makeup and impurities from your face before applying moisturizer or other skincare products. Don’t neglect the skin on your body!

• A hot shower or relaxing herbal tea can help you sleep.

• Avoid falling asleep while watching videos or TV series. Ideally, get away from electronic devices and monitors at least half an hour beforehand. Prefer a good old fashion book, maybe printed on recycled paper!

• One last bonus tip to protect your hair: sleep with a silk or satin pillowcase, or wrap your hair in a silk scarf. It will protect it from breakage and frizz during the night and, if you have curly or wavy hair, it will protect your curls, which will look perfect in the morning!

Now all you have to do is try these simple tips to improve your sleep: your beauty has one more ally!

20 September 2022

The Secrets to a Healthy Scalp!

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Taking care of your hair is important if we want it to grow healthy and beautiful. But we mustn’t forget about the scalp! Find out how to best take care of it.

We all know the benefits of regular exfoliation of the face and body: it makes the skin glowy and smooth, it is a good way to encourage cell renewal, and it also helps to achieve an even and long-lasting tan. In short, removing the top layer of dead skin cells from our skin has numerous advantages. In recent years this habit has also been applied more widely to the scalp: in fact, regular gentle exfoliation of the scalp is a great habit if done correctly and with the right product.

Healthy hair in healthy scalp

The ongoing quest for strong, healthy hair necessarily starts with a healthy, clean and undamaged scalp. However, cleansing with a shampoo is often not enough, and an extra step may be requested. This is where scalp exfoliation comes in, which can be a real “lifesaver” in our routine, the solution we needed without knowing it! By gently massaging the scalp with the right product, we can help to cleanse the skin more thoroughly, eliminating any products build up.

Build up: what it is and how to avoid it

Sometimes we wash our hair every day, but regardless we still feel it is heavy to the touch, not perfectly clean. Sound familiar? The cause could be the product build-up: a progressive layering of styling products, silicones, moisturizers and sebum which, if not carefully removed, can lead to hair becoming dull and heavy.

Insight has created a special product for this purpose, which gently but effectively exfoliates the delicate skin of the scalp, leaving it free from impurities and ready for the next steps. The Rebalancing Scalp Exfoliating Cream, thanks to the organic lavender and sage extracts, and tea tree oil, with anti-bacterial properties, carries out an exfoliating and simultaneously purifying action: while eliminating dead cells and accumulations of natural oils from the skin, it helps to combat excess sebum and the formation of dandruff, thanks to the scrubbing particles of Andiroba which ensure a gentle but effective scrub on the scalp. In addition, this formula contains no animal derivatives, as it’s Vegan OK certified.

Using the exfoliating cream is very simple. Start by taking a small amount of product and applying it to dry scalp. Using your fingertips, massage gently, making sure to cover the entire head, and adding more product as necessary. Once the massage is complete, rinse thoroughly. That’s it! After this gentle exfoliation we can proceed with the hair routine we desire: an anti-dandruff, anti-loss, sebum-regulating treatment, etc. Whichever choice we make, we can be sure that our treatment will be more effective, because we are applying it to perfectly clean skin, free of impurities. Ideally, the skin should be exfoliated regularly to keep the formation of sebum under control.

Discover the complete INSIGHT Rebalancing line, formulated to take care of the skin’s wellbeing, the first step towards beautiful, healthy hair.

13 September 2022

Shampoo, the story of a modern tradition

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Let’s discover the history of Shampoo, from 18th century India to modern Europe: how the essential product we know today was born.

Would you ever have thought that Shampoo, a product so essential to our personal hygiene that we use almost every day, was a rather recent invention?

That’s right: shampoo as we know it was invented in the early decades of the 20th century. Its story begins in India, and through the English colonists it arrived in Europe. Let’s discover how!

Shampoo means massage

The custom of shampoo, or champo, comes from India, and was imported to England in the second half of the 1700s. The word champo in Hindi means “to apply pressure, to massage” and recalls the massage applied during the cleansing of the hair. Around those years Sheik al-Din Mohammad exported this custom in Europe, opening the first center for hygiene and therapeutic massage in Brighton. Among the various services offered, in this center it was also possible to book a champo, that is a cleansing and massage of the skin and hair.

Shampoo in the past

In the past there have been many ingredients and rituals for washing skin and hair, let’s see some of them.

In ancient Egypt a mixture of vinegar and water was used to rub the scalp and lengths. Romans, instead, used a sort of soap made of ashes mixed with lard and other fatty substances. In this case, the cleansing was more for the slightly abrasive and absorbent action of the ash, while the oils dissolved the excess sebum on the skin.

During the Middle Ages shampoo was made by mixing alcohol (often brandy) with eggs or even sulfur. Women used to wear their hair always styled away from the face, in braids and gathered hairstyles, and cover themselves with a veil. These hairstyles made the hair much less dirty.

The invention of the modern shampoo

Shampoo as we know it, a detergent containing surfactants that produce foam and cleanse the skin, is a recent invention. The first shampoos date back to the late 1800s, and consisted of powders to be dissolved in water, invented by chemist Hans Schwartzkopf. Until then, shampoo was made by boiling together soap flakes, with the addition of scented oils. These soaps had a pH level not suitable for cleansing hair, therefore it is likely that the frizzy hair effect was much more common at that time than today. To see the very first shampoo similar to ours today, and specifically formulated for washing the head, we will have to wait until the 1930s, when the first shampoo in liquid form and composed of synthetic ingredients was introduced to the market.

For many years that was the only option on the market. Up until today, when the choice is endless and there are shampoos for every need. Have you tried INSIGHT shampoos? Delicate and effective, discover them all and find the one that’s right for you.

30 August 2022

Do you know your hair?

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Let’s discover together the structure of the hair and its composition, we will see how under the microscope they are very different than with the naked eye.

Whether long or short, we have always attached enormous importance to our hair, considering it an integral part of our style and our concept of beauty. Over the centuries, fashions and tastes have evolved, and colors and trendy hairstyles have changed from time to time, but hair has always remained at the center of our attention. There are many reasons why hair represents a feature of great importance in any culture and are to be found in psychology and anthropology. Today we are not going to fathom the mystery of this fascination of ours, but another “mystery”, so to speak, which can be unraveled by science: what is hair really made of?

Let’s find out!

Let’s start by saying that hair is an inert material, this means that it is a non-living skin annex, therefore unable to repair itself and not equipped with its own vital functions. The root of the hair is the living part, it is there that all the functions that lead to the formation of the hair take place, but the shaft is not.

How is the hair made?

The hair structure is concentric: let’s imagine it as a tiny tree trunk. By cutting it lengthwise, we will discover three sections one inside the other. We’ll see what they are shortly.

We can divide it by its length into two parts, the root and the stem . The root is the active part of the hair, the one we do not see because it is inserted into the hair follicle on the skin. The terminal part of the root is called the bulb.

The visible part of the hair, the one we can touch and comb, is called the shaft, or even the stem. The structure of the stem seen under a microscope is composed of three concentric layers:

an external part called the cuticle, made up of keratin flakes superimposed in layers
the area under the cuticle is called the cortex or cortical area, and is the one that gives the hair its color, which will be more or less dark depending on how much melanin is contained within it
the innermost area, called medulla, whose function is still unclear and is not even present in all hair.

Keratin, the substance of the hair

The hair is composed almost entirely of keratin. It is a high molecular weight protein, which makes it very resistant. Contrary to popular belief, thin hair has thicker outer cuticles than thicker hair. What makes them thinner is the fact that they have a finer bark. The cortex is the most important part of the shaft, it is composed of fusiform cells, which give the hair an elongated shape, rich in keratin and melanin grains, which is the pigment on which the hair color depends. To hold everything together, there is a matrix made up of lipids and proteins.

Melanin, which, as we have said, attributes color to the hair, is produced by melanocytes found inside the hair root, and can be of three types: eumelanin, which produces a brown/black color, pheomelanin, which produces a yellow/red color, trichosiderin, typical of red hair. Their combination gives rise from time to time to infinite shades of color.

What about white hair? It is due to the arrest of the functioning of the melanocytes inside the bulb, which thus stop producing pigment and the bark of the hair remains colorless

How does hair grow?

Hair doesn’t grow continuously, as you might think, but it goes on a cycle. The period of growth, called anagen, is followed by a slowing down period, catagen, which is then followed by the phase of death and fall of the hair, called telogen. After the telogen, a new hair begins to form inside the bulb. Each hair on our head is in a different phase of its life cycle than the neighboring hair: if this were not the case we would periodically see the appearance of empty patches or the simultaneous fall and regrowth of all hair.

Finally, a few numbers

A single hair is made up of 100,000 / 150,000 hairs on average. We physiologically lose 50 to 100 hairs every day.

On average the hair growth rate is about 18cm per year, so if you are fondling the idea of cutting the much-desired bangs, or giving in to a nice pixie cut, you can now calculate the time it takes for your hair to return exactly to its current length.

Great Hair Results with Natural products

Healthy hair using Natural products for hair are kind of like facials for your hair. Sure, our regular hair care products are helping to keep our hair cleansed, protected and in good health just like our skincare products, but both hair and skin can do with a replenishing boost at regular intervals. Aside from what we do to our hair in terms of chemical processing and heated styling, other factors such as environmental conditions, diet, health, stress and hydration all take a toll on the health of our hair. When you decide it is time to indulge your hair in a luxurious treatment, you will find many beautiful treatment products available at LF Hair & Beauty to give your hair the pampering it needs and deserves!

26 July 2022

Why Balayage Hair is the New Hair Trend!

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Balayage has been around for a while, but this timeless technique is creeping it’s way back into being one of the most popular hair colour requests in salons today. It’s a freehand hair colouring technique that gives a really blended natural look with no harsh or obvious regrowth lines. This technique requires much less maintenance and provides excellent alternatives for touch up and covering regrowth and tradition foil.

ARE YOU LOOKING FOR A NEW FASHION HAIR TRANSFORMATION

Well, it’s time to try the trendiest hair colouring method in town— balayage. Balayage is a French word that means sweeping or painting, and in the hair salon industry, balayage is a hair colouring technique that features soft, smooth, and natural looking highlights through the use of the hands. The technique uses patches of light and shade to create multiple dimensions to the colour. It’s a great method if you want to refresh your colour but don’t want to go for a bold colour overhaul.

If you’re ready for a change, you’re in the right place. Celeb stylists and Instagram influencers are always inspiring the latest hair colour trends. No matter if your locks are blonde, brunette, black or red, there’s a chic balayage option to suit you. Perfect for creating a graduated and natural-looking style, balayage gives dimensional and radiant-looking hair.

So, what are you waiting for? Just go through INCOLOR to find the three new products designed to achieve fashion effects, lightening and toning, without giving up a natural result, and find the best new balayage option for you.

1.) BLUE BLEACHING POWDER WITH AMMONIA + Organic Amaranth Oil+ Organic Safflower Oil
Compact anti-yellow powder, dust free. It maintains the level of hydration of the hair during the bleaching process.

2.) NOURISHING COLOR ACTIVATOR + Rice Proteins. Activator for colouring and toning.

3.) BLEACHING FLUID + Organic Rice Extract + Phytokeratin. Multifunctional formula, which can be used for the following services:

• pre-color treatment
• natural lightening
• softening of the re-growth effect
• hair polishing and elimination of color overload

SOME EXAMPLES OF USE:

NATURAL EFFECT HIGHLIGHTS

To lighten natural hair by two tones lighter, and to create some very natural effects on lengths and ends. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture on the lengths and leave on maximum of 20 minutes, depending on the desired lightening result. Rinse and proceed with organic Shampoo. The bleaching action and the speed of action of the product can be influenced by the structure of the hair and by the presence of an artificial color on lengths and ends. Obviously, the best result will be obtained on natural hair.

HYDRATING AND ILLUMINATING PRE-COLOUR TREATMENT

To prepare the hair to receive a fashion or very light colour, for example copper and red shades or super bleaching, on a very dark base. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture to the hair, leave on for 20 minutes, remove the excess product and apply the desired Hydra-color® shade.

SOFTENING OF THE RE-GROWTH EFFECT

To quickly eliminate the contrast between the natural dark base and the lighter lengths, to lighten the contrast between the natural base and the streaks or to recover the barriers created by great regrowth. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture to the working area, leave in hair for 20 minutes, depending on the desired shade. Rinse and proceed with organic Shampoo.

POLISHING OF COLOURED HAIR AND/OR REMOVAL OF COLOR OVERLOAD

Proceed with covering the root regrowth, using the desired shade. Mix the bleaching fluid with the recommended Volume Color Activator. Apply the mixture on the lengths for 10-20 minutes. Rinse and proceed with organic Shampoo.

So, what are you waiting for?

When it comes to refreshing your look, nothing beats getting your hair cut & coloured. Not only is it a visual change, a great hair refresh can inspire a whole new wardrobe, boost your confidence and represent a brand new you!