Going Blonde

When we see our favourite celebs go brunette to blonde in the blink of an eye it’s easy to get swept up in the idea of having lighter locks in a heart beat, but sometimes it’s not that easy. Let’s quickly talk about the top 4 things you should know before going blonde…

So, you’re thinking of going blonde? What shade of blonde? Light blonde, dark blonde, ash blonde, platinum, golden, silver, creamy, buttery, caramel, strawberry or balayage… it’s like a buffet! But with so many choices, dyeing your hair blonde isn’t quite as simple as it sounds. We share with you the top 4 things you need to know before picking up the peroxide.

When it comes to going blonde it usually involves dramatic highlighting to the hair as well an up-keep and maintenance schedule that is pretty demanding… we are talking weekly treatments and possibly monthly salon appointments.

SAY NO TO DIY

At home box dye kits are good for reviving dull hair or to go a shade or two lighter (or darker) but when it comes to changing the genetic colour of your hair, leave it to the experts.
DIY kits can do some serious damage to your hair so its best to make sure you visit your local INSIGHT salon to help you create a plan of attack to get you to the perfect blonde! Now depending on what your natural hair colour is, what type of hair you have, what shade of blonde you want, and whether you’ve dyed your hair previously or not, will all determine the method needed to bleach your hair, and how your colourist will achieve it. There are so many things to consider for a successful bleach job. It’s both science and an art form!

INSIGHT offers INCOLOR, a high quality dye system, with a low ammonia content, highly hydrating and protective. Guarantees intense colours and long-life reflections, while protecting the hair fibre. Hydra-Color® is an innovative blend of natural esters 55 (Lauryl Lactate, Octyldodecyl Lactate, Tristearyl Citrate), derived from Lactic and Citric Acids, with a protective, but above all moisturising, action. During the colouring process, our Hydra Color formula has an unique reaction that unlocks a new level of hydration and colour intensity.

IT’S A PROCESS

Dramatically changing the colour of your hair can do some major damage to it, particularly if you’re going from dark brown to light blonde. How much damage depends on the current condition of your hair (which is why it is so important to have your colour done in salon). But don’t fret! Here at INSIGHT PROFESSIONAL, we use the ground breaking INCOLOR / HYDRA-COLOR® SYSTEM which goes hand-in-hand when it comes to blondes and highlights.

INCOLOR is a professional formula with hydra colour blend, which contains a high percentage of natural derived ingredients. On average, more than 90% of the total formula is composed of raw materials of natural origin. Hydrating repairing masks, oil treatments, and deep conditioners are also highly recommended after colouring hair. Speeding up the lightening process will put your hair at risk of breakage and split ends.

Big changes need time and patience. Depending on the look you are after, your stylist will discuss the highlighting technique best suited to you as well as a toner.

CONSIDER THE MAINTENANCE

Dyed blonde hair requires an extra dose of care and conditioning. Well once you go blonde your hair won’t be the same. Not only have you altered the colour of your hair but also the structural bonds, decreasing elasticity and the ability to absorb moisture. These changes will make your hair vulnerable, which means blonde hair needs more TLC. Expect to add 30 minutes to your morning routine, thanks to the additional conditioning and styling required.

In terms of products, no doubt you will need a moisturising shampoo and conditioner, one that also combats brassiness. AFTER THE COLORING SERVICE, THE HAIR NEEDS TO RECEIVE A SPECIFIC TREATMENT TO RESTORE THE NATURAL PH OF THE HAIR AND TO HELP CLOSE THE SCALES ON HAIR’S CUTICLE. 

Our POST CHEMISTRY products help to maintain a long-lasting beautiful colour, ensuring the protection and health of the hair. If your blonde or grey hair turns yellow, this can happen because of the weather conditions and pollution, which penetrate into the hair making it dull. For this reason you will need to try INCOLOR Anti-yellow Shampoo, to remove the undesired yellow reflections typical of grey or blonde hair (both natural and bleached).

The Anti-Yellow Shampoo removes any undesired yellow and golden reflections all while enhancing and brightening grey and bleached hair, neutralising the tendency to yellow, and leaving the hair soft and brighter. In terms of salon visits, depending on how fast your hair grows, you will be making appointments every 4-6 weeks for touch-ups. This is where Balayage (the gradual faded look from the roots to ends) can alleviate your time in the salon, however does require similar maintenance to keep locks healthy and moisturised.

HYDRATION IS ESSENTIAL

There’s no denying it, bleaching and colouring does damage your hair structure. Coloured hair is high maintenance, but looking after your locks will pay off. Choose special deep conditioning care products with moisturising nutrients. Leave-in conditioner is the answer, and super easy to add to your home haircare routine. 

Our tip: apply a hair treatment twice a week. To get the most out of the regenerative treatment, wrap your hair up in a damp warm towel and let the mask do its job for 30 minutes to BRIGHTEN, ENHANCE AND REVITALISE COLOURED HAIR. Thanks to INSIGHT COLORED HAIR  its formula’s are rich of extracts and natural oils, to protect the hair while preserving the brightness of colour, ensuring it lasts longer and is more resistant to fading.

Hair that’s lost its ability to absorb moisture is not healthy, and unhealthy hair is impossible to style. Sadly, most of us tend to use the flat iron to smooth the frizz for a slick finish, making the problem worse. Remember avoid heat, keep hair from going brittle with a daily dose of hydration, and always use a good protein rich treatment like our INSIGHT Damaged Hair range to help protect the hair and restore its natural hydration.

If your hair needs some TLC after the colouring process we recommend using the INSIGHT Blonde range  to improve hair elasticity and to obtain the best cool chromatic results.